If you think these Arabs are overpaying for Ronaldo, you should come back because they will profit tenfold from this deal. They have drawn the attention of the entire world to their league by signing the most followed athlete/human being on the planet.
They will use that attention to demonstrate to the world that they, too, can play football like the English, Germans, Italians, and Spaniards.
They will profit economically from television rights, merchandise sales, image rights, and so on. This is the first time an Arab club has signed a player of Ronaldo’s caliber. [HISTORY]
They are now using Ronaldo’s signing to push for the 2030 FIFA World Cup to be held in their country. [He is now the ambassador for their World Cup bid.]
Ronaldo’s acquisition has implications beyond football. It has far more socioeconomic benefits than meets the eye.
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